Smart Tips to Upsell an Electric Vehicle Charger in Stores 

Selling electric vehicle chargers in a store is different from selling everyday products. Since most drivers are new to EV charging, they need guidance, and that’s where upselling becomes powerful. With the right approach, store teams can help customers choose smarter while increasing sales. This article will share some clear and simple tips that will help you upsell electric vehicle chargers in your store. 

1. Start With a Conversation, Not a Pitch

Many shoppers walk in with simple questions or just curiosity about EV chargers, so instead of jumping straight to the priciest model, it’s smarter to ask about their vehicle, parking setup, and daily driving habits. Upselling becomes more effective when it feels like genuine advice rather than a pushy tactic. Taking time to understand what fits best turns a curious visitor into a happy customer without pressure.

2. Use Real-Life Examples to Explain the Differences

Some chargers may look alike, but the difference shows up in daily use, especially when comparing Level 1 and Level 2 options. Keep in mind that using a Level 2 charger delivers faster charging, making it a more intelligent choice for anyone who drives often. Just think of it like this: if you drive to work every day, utilising a Level 2 vehicle charger can cut charging time in half compared to a basic model.

3. Highlight Long-Term Savings

Buyers often worry about the upfront price, so it’s smart to shift the focus to long-term value instead. Highlight how a better charger can cut monthly energy costs through innovative features like scheduling or faster charging speeds, which add convenience and savings. However, if installation is easier or cheaper, or if the unit has a more extended warranty with fewer repair risks, make sure to point that out.

4. Mention Home Installation Benefits

 

Many customers don’t think about how easy or hard it is to set up an EV charger, which makes this the perfect moment to upsell. But there are some chargers that come with smart features like built-in cables, weatherproof casings, or easy-to-mount designs that speed up installation and cut down on costs. In the long run, picking a charger that’s easier to install also makes everyday use much simpler.

5. Talk About Future-Proofing

Electric vehicles are evolving quickly, and a charger that feels fast today might seem outdated in just a couple of years. That’s why it makes sense to guide buyers towards a model that supports future upgrades or higher power levels. Framing it as a helpful tip, like saying, “If your next EV has a larger battery, this model will charge it faster and save more time,” makes the upsell feel smart, not pushy.

6. Utilise Side-by-Side Comparisons

Sometimes shoppers need to see the difference clearly, and a simple chart or board can make that happen by showing how each model compares side by side. Add practical details like charging speed, cable length, mobile app support, and warranty period so everything’s easy to spot at once. Furthermore, highlighting the most popular or best-value option can also help guide the right direction.

7. Let Customers See and Touch the Product

 

Take the charger out of the box and let buyers explore every part, like holding the cable or tapping through the screen. Remember, it is much easier to upsell when someone can feel the difference between a basic model and a premium one, especially when the build is solid. Showing features like a mobile app that controls the charger adds more value and makes the upgrade feel worth it. 

8. Make EV Upgrades an Easy Yes! 

Upselling an electric vehicle charger isn’t about pushing the most expensive box. It’s about showing real value. When your store team uses simple words, real-life examples, and friendly guidance, customers feel more confident in spending a bit more. And when the charger works better, saves time, or lasts longer, everybody wins. Focus on what makes life easier for EV drivers, and upselling will come naturally.