Paloma Faith is releasing a Christmas single in recognition of midwives and their tireless work throughout the festive period.
Released today, Silent Night features not only Paloma but also the Pampers #ThankYouMidwife choir. The choir made up of a collective of UK parenting influencers such as Clemmie Hooper (Mother of Daugthers), Candice Braithwaite and Georgia Jones also appear in the music video.
For every download £1 will be donated to The Royal College of Midwives Benevolent Fund. The fund supports midwives in times of need and the campaign is one that is close to Paloma’s heart after her baby – whose name and gender she keeps under wraps – was born prematurely, in a 20 hour labour which lasted through the night and resulted in an emergency caesarean.
She said: “I am so thankful to my midwives for the uncompromised care and support they gave me and my baby, which is why I jumped at the chance to be involved in Pampers #ThankYouMidwife campaign.”
Paloma added: “I had a long, difficult labour, but the midwives were there every step of the way. I wasn’t dilating, the baby was in jeopardy and I had to have an emergency C-section.
“I can never thank the midwives at University College Hospital in London enough for the way they looked after me. I know they are doing the same for thousands of other mums and babies across the country, and for that, they should be celebrated.”
According to research 72 per cent of babies are born outside of normal working hours with 4am being the peak time for births. The research also found that one in three midwives in the UK feel undervalued and underappreciated considering their relentless work schedules.
If you have your own Thank You Midwife story, you can share this simply by tagging Pampers on social media and using the hashtag #ThankYouMidwife. For every 1,000 public shares of #ThankYouMidwife posts, a contribution will be made to give a midwife staffroom a makeover in UK hospitals to give hardworking midwives a place to relax during those not-so-silent nights!
So far, the scheme has helped to transform the hospital staffroom at the Princess Anne Hospital in Southampton and a minimum of ten more are planned to take place over the next few months.
Faye Cruickshank from Pampers said: “With around 54,000 babies due to be born in December, we know the Christmas period doesn’t slow down for UK midwives and we want to say an extra special thank you for this and their amazing work all year round.”
Paloma’s stunning version of Silent Night will also be the soundtrack to the new Christmas TV ad for Pampers which will air during the X Factor Final on Sunday 2nd December.