Pining for the real deal? Forestry Commission England is giving fans of real trees a helping hand to convince their household to buy a real tree, with the launch of Needle Mail.
Needle Mail is a simple service, allowing people to send a pine-scented card that once opened, releases needles, invigorating the desire for a real tree with its smell and feel.
New research* by the Forestry Commission suggests that 12.8 million Britons will disagree on whether to have a real or artificial tree this Christmas, with women (83%) more likely than their male counterparts (65%) to prefer real. Almost half (44%) will be putting their tree up the first weekend of December.
When asked about the reasons to prefer real trees, authentic look and feel (23%) came out top, followed by smell (21%), tradition (12%) and connection with nature (12%).
In total, 72% of those surveyed were planning on buying a real tree, compared to 28% that will opt for artificial.
Alice Mayne, Head of Recreation & Visitor Experience of Forestry Commission England, said:
“There’s something about the fresh pine scent that makes Christmas feel complete. We are passionate about trees and believe that there’s no feeling quite like the one when you walk into a room with a real Christmas tree with the aroma of pine needles filling the room.
“By reminding people of the smell and feel of a real tree, we hope that Needle Mail will help those that want to bring a real tree into their home this Christmas.”
Real Christmas trees are available directly from forests, at 17 sites across England. All trees come with free sapling and a 100% Santa Approved certificate, which includes a fun, festive scavenger hunt to enjoy on the back.”
500 people can order Needle Mail to send a loved one this Christmas, free of charge. To order, go to www.forestry.gov.uk/needlemail.