How to Market Your Real Estate Website on Social Media (2025 Guide)
by Northern Life
In today’s digital-first property market, buyers and sellers are scrolling before they’re calling. That means your real estate website isn’t enough on its own — it needs to live and breathe on social media. Whether you’re a solo agent or managing a multi-broker agency, here’s how to turn social media into your most powerful lead engine.
1. Choose the Right Platforms for Real Estate
Not all platforms perform equally for property marketing.
- Facebook is still the powerhouse for local visibility, open house promotions, and community groups.
- Instagram thrives on visuals — perfect for showcasing luxury interiors, before-and-after renovations, or quick “Reel” tours.
- TikTok is the new secret weapon for agents who want to go viral with personality-driven market updates or quirky home tours.
- LinkedIn works best for commercial listings and investor-oriented opportunities.
- Pinterest can drive long-term organic traffic to blog posts, guides, and neighbourhood pages.
Pick two platforms and master them before spreading thin across all.
2. Showcase Listings Creatively
Property posts should do more than list square footage. Use storytelling.
- Share “Just Listed” and “Just Sold” posts with mini-case studies (“We found a buyer in 6 days!”).
- Create carousel posts showing before-and-after photos or local highlights.
- Use short-form videos (such as Reels, Shorts, or TikToks) to create 30-second tours with upbeat music and captions.
- Add calls-to-action (CTAs) linking back to your website — “View full gallery on RealEstatePDX.com.”
Your goal as a real estate agent: Make followers curious enough to click through to your listings page.
3. Share Neighbourhood Expertise
People aren’t just buying houses; they’re buying communities.
Post about local events, restaurants, schools, and upcoming developments.
Example post ideas:
- “5 Hidden Coffee Gems in Southwest Portland ☕”
- “What $700K Buys You in East Portland Right Now”
- “Is Beaverton Still a Buyer’s Market? Here’s the Data.”
These posts establish you as the local authority, and when paired with your website’s neighbourhood guides, they improve both SEO and credibility.
4. Leverage Paid Social Ads
Organic reach only goes so far. Social ads can laser-target buyers and sellers.
Start with:
- Facebook Lead Ads: Capture buyer/seller details directly from the feed.
- Instagram Story Ads: Perfect for showing quick property highlights.
- Retargeting Ads: Re-engage people who visited your listings but didn’t make an inquiry.
Use your website as the conversion hub — every ad should drive back to a relevant landing page or lead form.
5. Use Testimonials and Case Studies
Social proof sells.
Record short client testimonials or post screenshots of thank-you messages (with permission). Pair them with stats like “Sold in 8 Days” or “$15K Over Asking.”
Better yet, create a “Success Stories” page on your website and share snippets across social platforms.
6. Automate and Track Everything
Consistency is key, but you don’t have to post manually every day.
Use tools like GoHighLevel, Later, or Buffer to schedule posts and track engagement and also use a highly trusted followers service.
Analyse what works — listings, reels, or neighbourhood tips — then double down on those formats.
Track:
- Clicks from social media to your website
- Leads or form submissions from each platform
- Which posts generate the most engagement
The more data you collect, the brighter your marketing becomes.
7. Blend Personal Brand With Professional Presence
People hire agents they trust. Show your personality — behind-the-scenes content, home tours, even challenges or market Q&As.
A mix of 80% helpful content and 20% promotional posts keeps followers engaged and prevents your feed from feeling “salesy.”
Final Thoughts
Your real estate website is the destination. Social media is the road that leads people there.
By combining consistent posting, paid ads, storytelling, and local expertise, you’ll attract not just clicks — but clients ready to move.
