The world’s most expensive jar of Marmite has been unveiled, created for those who were born lovers of Britain’s most divisive yeast spread.
The iconic British brand has created the one-off luxury item to honor its Marmite loving fans, following the recent research from one of the UK’s leading genetics labs, DNAFit. The study unveiled that Brits are genetically predisposed to loving or hating Marmite.
Dipped in 18ct gold, the plated jar weighs in at a whopping 498g1 and is rumoured to be worth an eye watering £1,500 according to independent valuators, Boningtons Auctioneers.
Engraved to replicate the style of the famous 250g glass jar, Marmite will be giving away the coveted item to one lucky person.
Those who are keen to get their hands on the golden wonder will need to simply download the augmented reality treasure hunt app, Snatch, for a chance to win. There, they will be treated to an exclusive AR experience from Marmite.
Free to download and play, Snatch works by using a player’s smartphone location paired with augmented reality to transform their surroundings into an interactive playground. Players compete to capture parcels and claim real prizes hidden within this virtual world. As well as the Golden Marmite jar, there are also 1,000 personalised Marmite jars to be won, available for one week only from 5thFebruary – 11th February.
For extreme Marmite lovers who may have some spare cash lying around, from 2nd February – 28thFebruary, Marmite will be selling a limited-edition jar topped with an 18ct gold-plated lid, developed with Engravers Guild of London. Available to purchase at social.marmite.co.uk, the made-to-order jar will be on sale for £145.00 and will take up to 21 days to create.
Visit the GooglePlay or Apple store to download the Snatch app and start exploring your maps for the chance to win.