Beanz Meanz Heinz

Mancunians eat more baked beans than almost anywhere else in the UK – second only to Birmingham

by Northern Life

Manchester residents are some of the biggest beans fans in the UK – with Manchester making it into the top five beans-loving cities in the country. To celebrate the 50th anniversary of the Beanz Meanz Heinz slogan this year, Heinz Beanz has revealed Manchester’s love of the humble baked bean.

UK’s top 10 beans-loving cities:

  1. Birmingham
  2. Manchester
  3. Sheffield
  4. Leeds
  5. Liverpool
  6.  Cardiff
  7. Newcastle
  8. London
  9. Southampton
  10. Bristol

And with more than 65% of Mancunians eating beans at least once a week – and 30% tucking into a plate of beans two or three times a week – it is understandable how the city made it into the top 10.

Most beans in Manchester are consumed at dinner time (63.5%), followed by lunch (52.5%) and then breakfast (43.5%).

More than nine out of 10 Manchester residents (90%) enjoy serving beans with toast – preferably with two slices of toast, according to 79% – while they also enjoyed tucking into their beans served with jacket potatoes, cooked breakfasts, sausages, chips or fish fingers.

Manchester’s favourite ways to serve beans:

  1. Cooked breakfast
  2. Sausages
  3. Jacket potato
  4. Chips
  5. Bacon
  6. Eggs
  7. Fish fingers
  8. Cheese
  9. On their own
  10. Pies

However, Manchester beans fans can’t seem to agree on how to eat beans with toast. More than one in 10 (12%) serve some beans on the toast and some on the side, 15% serve the toast separately to the beans, and 71% prefer the more traditional ‘beans on toast’ approach – sparking a great beans debate in the city.

The great people of Manchester have also been revealed to love beans so much, that they can’t live without them…even on holiday! With almost one in five (18%) saying they have packed beans in their suitcase when they go away.

And Manchester Beanz fanz certainly know which brand is their favourite with Heinz Beanz claiming the top spot as the city’s no.1 according to 56% of those surveyed.

When asked what they love about Heinz Beanz, Manchester’s finest gave the taste, Britishness, iconic packaging, and Beanz’s ability to fill you up as their top reasons for being fanz.

Aaron Crinion, Senior Brand Manager at Heinz Beanz, commented: “Manchester loves beans, that’s for sure! Everyone has a view on what Beanz Meanz to them and we wanted to celebrate 50 years of the Beanz Meanz Heinz slogan by finding out just how much Brits love beans. It’s great to see the vibrant city of Manchester making the top five.

“Baked beans are a British – and Mancunian – mealtime staple with almost a quarter (23%) of people across the country telling us that they eat baked beans ‘two or three times a week’. Plus, a third (36%) eating them ‘once a week’. As the number one beans brand, Beanz truly does mean Heinz and Heinz Beanz are proud to be a great British favourite and a much-loved name in kitchens across the UK.”

To mark the 50-year anniversary of the iconic ‘Beanz Meanz Heinz’ slogan – voted the UK’s favourite advertising slogan of all time – Heinz Beanz has also released 50 special, limited edition labels on 15 million cans across the country.

The Heinz Beanz cans will be emblazoned with 50 different versions of the slogan ‘Beanz Meanz Heinz’ linked to people’s association with the iconic can. The exclusive designs will include: ‘Beanz Meanz…Kidz, Spudz, Smilez, Mealz, Mumz, Friendz’ to name a few and Beanz fanz will be able to get their hands on these special cans at supermarkets across Manchester now, while stocks last.

The exclusive labels will be available on 415g single Heinz Beanz cans and on four can multi-packs. The limited-edition cans are available at the standard RRP (single 75p and four pack £2.69).