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As they approach their 40th anniversary The Alarm remain as popular as ever. Front man Mike Peters has just completed a very successful solo tour of small, intimate venues and the band reconvene to play a short UK tour next month, including a visit to Manchester.

These concerts will be the group’s only live appearances of 2020, bringing the curtain down on an incredible two years of creativity and touring that saw the band release two new studio albums in twelve months. The critically acclaimed = Equals was released in 2018 and followed exactly one year later, by the UK No.1 Rock Album ∑ Sigma. Each release acheived excellent chart positions on both sides of the Atlantic and receiving some of best reviews the band has ever had.

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The first event of Mike Peters and The Alarm’s 40th Anniversary calendar year will take place in North Wales with the creation of The Alarm’s Love Hope Strength Sanctuary. “To mark the beginning of our 40th Anniversary year, in January 2021, we will be holding a public ceremony and planting 40 trees at a location in North Wales”, reveals Mike.

“I hope that the Sanctuary will become a lasting reminder of our time on Earth, a place for loved ones to gather, to celebrate and to remember the loved and the lost, and to give back to planet Earth. One tree for every event of The Alarm’s fortieth year, one tree for every year of The Alarm’s time on this planet, and one branch for every member of The Alarm Family.”

The Alarm’s Gathering 2021 40th Anniversary event, is the band’s only event planned for the UK for 2021 but there will be other unique ‘Alarm Gatherings’ taking place during The Alarm’s 40th Anniversary World Tour, To The End of The Earth and Back. The tour will take The Alarm to all seven continents where they will perform concerts in the Arctic Circle (Svalbard), a rock cruise and fundraiser in the Caribbean under the Love Hope Strength banner Saving Lives at Sea, followed by events in South and North America (including Patagonia and Hawaii), before venturing to Australia, Asia and Africa returning for an end of year run of Gathering weekends in Scandinavia, Italy, Holland, Germany and Belgium.

At the centre of their anniversary celebrations, The Alarm have announced a 40th Anniversary Celebration concert to be held at St. David’s Hall, Cardiff on June 5th 2021, 40 years to the day that the band performed their first ever gig as The Alarm, at the Royal Victoria Hotel, Prestatyn on June 5th 1981.

The St. David’s Hall concert in will be the finale to The Gathering 2021 (The Alarm’s annual hometown event) which takes place in Rhyl Town Hall on 21-22 May 2021. Lead singer Mike Peters promises to take fans on an intimate acoustic journey through four decades of Alarm music and lyrics. Incredibly, The Gathering 2021 event completely sold-out in less than two minutes when tickets went on-sale.

On May 23rd, 2021 Mike Peters will also undertake Offa’s Dyke Rocks, an epic 177 mile trek over 12 days raising funds for his Love Hope Strength charity supporting priority cancer projects. “By hiking to South Wales, I will literally be linking The Alarm’s past to the present,” says Mike, “walking from the site of our first ever show to St. David’s Hall in Cardiff, where we will celebrate our official 40th Anniversary from 1981 to 2021’.

Having survived cancer twice, Mike is a man lucky to be alive. “Time is of the essence now and, for our 40th Anniversary year, I want the band and the fans to carry on the way we came in – ‘Unsafe’, ‘Marching On’, in the knowledge that we have given more than we have taken, created more than we have destroyed, loved more than we have lost, and built up more than we have taken down.”

The Alarm will play the following live dates next month

Friday 20 March Manchester 02 Ritz
Saturday 21 March Glasgow Garage
Friday27 March Birmingham 02 Institute
Saturday 28 March London Electric Ballroom

For more information and tickets please visit www.thealarm.com

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