Giffgaff money hosted a very special challenge at The Firehouse Fitness gym in Leeds on the 27th January, where members of the public could earn money for every calorie they burned in a 20-minute session.

Participants were given 20p for every calorie they burned during the 20 minutes, with a cap of £40 for 200 calories burned. The event was a rousing success with 70 people taking on the challenge and 50 of them burning enough calories to claim the maximum £40. Overall, a grand total of £2,500 was given out on the day.

After working up a sweat, everyone who took part in the challenge was treated to freshly-made smoothies, courtesy of events company, Mr Flavour.

Nicola Vidal, Head of Commerce at giffgaff money, explains how the gym challenge came about:

“We’re passionate about getting people financially fit and thought there was no better way to help the public out than by rewarding them for being put through their paces.”

“It was amazing to see everyone take on our challenge and we hope the money they earned will mean they start this new year on the right foot when it comes to their finances. We’re so pleased with the response to the event, we’re considering bringing it back when the weather warms up and everyone can really work up a sweat!”

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