New research from the UK’s leading money-saving brand has revealed that 52% of British adults dread the festivities at Halloween, with the ‘fear of trick or treating’ coming top in the table of Halloween terror.

According to a new study from the UK’s top discount brand, more than half of adults in the UK have admitted that they ‘dread’ Halloween, with the most fearsome part of the festivities revealed as ‘unwanted trick or treaters’.

The survey, conducted by, polled 1,993 UK adults, all of whom were aged over 25 years old, with an even split of male and female respondents. The survey was conducted as part of ongoing research into the socio-economic behaviour of the British public as the holiday approaches.

Initially, all respondents were asked to identify how they felt about the upcoming Halloween holiday, and provided with a number of answers of which they could select the most relevant. Only 27% of respondents stated that they were ‘excited’ about the holiday, while more than half (52%) stated that they are ‘dreading’ Halloween.

Halloween Fright

In order to probe further, the respondents who identified negative feelings about the holiday were then asked; “What are your concerns or fears about Halloween?” and told to select all answers they felt were applicable, which yielded the below top 5:

1)            Unwanted trick or treaters – 62%

2)            Vandalism – 53%

3)            Frightening costumes – 47%

4)            General intimidation – 35%

5)            Too commercialised – 19%

Finally, in an attempt to understand buying behaviours at Halloween, the survey asked the 27% of people who were ‘excited’ about the festivities at Halloween to provide an average figure for how much their household spends on Halloween paraphernalia, including sweets, pumpkins and costumes.  The answers ranged from as little as £5 to as much as £200, with the team at vouchercloud calculating an average figure of £80 spent on Halloween items per household.

Matthew Wood of made the following comments:

“Halloween is a love-it-or-hate-it type of occasion; our results are testament to this.  The vast majority of people who enjoy the festivities do so in a sensible and controlled manner; however, there are those out there who use the fright-fest to behave like fools, through vandalising, stealing or intimidating their neighbourhood.  What is important to remember is to be respectful of those who do like taking part and understand their wishes. ”

He continued:

“It does seem that as a nation, we are catching up with our friends across the pond in terms of spending for the occasion, with a whopping average household spend of £80! There are great deals and discounts out there; be sure to use them… or reap the consequences…”


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