UK mums are working harder and longer than ever before – 10% of UK adults aged 65+ receive regular help with daily chores like washing, cooking and shopping from their mothers.
Mother’s Day cards for great-grandmothers are growing in popularity
Mother’s Day is fast approaching and around the UK, many mums are hoping for a day off. An increasing number of mums are aged 85+ and still juggling the demands of babysitting, cooking meals for their children, washing their clothes and doing the family shop.
According to national polling on behalf of Clintons, mums of children aged over 65 often remain involved with all elements of their children’s lives. This involves everything from cooking them meals (12%), doing their shopping (12%), washing and ironing their clothes (10%) to cleaning their house (11%). Perhaps surprisingly, 7% of mums with kids aged 65+ will cook them a meal at least 10 times per month.
Older mothers are equally involved with looking after younger generations and family pets. Of those adults aged 65+, 8% will ask mum to look after their children and 7% will ask their mums to walk the dog or look after family pets on a regular basis.
Sales data shows that Grandmother specific captions now account for one-in-10 of all cards sold on Mother’s Day. Nans, Grandmas, Grannies and Grandmothers are honoured with
over 70 different card designs this year. Cards from grandchildren as well as those for great-grandmothers have also been introduced.
Nicola Miller, Head of Cards at Clintons, said: “The age of retirement appears to have little impact on mums of today. Senior mums often take on a dual role. Aside from their important relationship with grandchildren, many continue to actively support their own sons and daughters well into their 60’s and beyond. It won’t be long before we’ll have to introduce cards for great-great-grandmothers on Mother’s Day.”
Celebrations of mothers and motherhood can be traced back to the ancient Greeks and Romans, who held festivals in honour of the mother goddesses Rhea and Cybele, but the clearest modern precedent for Mother’s Day is the early Christian festival known as Mothering Sunday. People in the UK started celebrating Mother’s Day on the same day that Mothering Sunday was celebrated, the fourth Sunday in Lent. The other names attributed to the fourth Sunday in Lent include Refreshment Sunday, Pudding Pie Sunday (in Surrey, England), Simnel Sunday and Rose Sunday.